Cookie and privacy policy

Learn how Pure MT2 collects, uses and protects your personal information, including how we process orders, payments, website analytics and cookies.

Last updated: September 2026

This Privacy and Cookie Policy explains how Pure MT2 collects, uses and protects your personal information when you visit puremt2.com, place an order, create an account, contact us or subscribe to marketing communications.

  1. WHO WE ARE

Pure MT2 is responsible for the personal information collected through this website.

Website: https://puremt2.com
Privacy enquiries: [email protected]

If you have any questions about this policy or how your personal information is handled, please contact us using the email address above.

  1. INFORMATION WE COLLECT

We may collect the following information:

  • Your name
  • Billing and delivery addresses
  • Email address and telephone number
  • Order details and purchase history
  • Account login and profile information
  • Messages submitted through our contact form
  • Marketing preferences
  • Technical information, including your IP address, browser, device and website activity
  • Payment status and transaction reference information supplied by our payment provider

We do not directly collect or store your complete bank or payment account details. Payments are processed by our payment provider.

Please do not include medical information or other sensitive personal information when contacting us unless it is necessary for us to respond to your enquiry.

  1. HOW WE USE YOUR INFORMATION

We use personal information to:

  • Process, fulfil and deliver orders
  • Send order confirmations, dispatch updates and service messages
  • Manage customer accounts
  • Respond to questions and support requests
  • Process payments and help prevent fraud
  • Maintain business, tax and accounting records
  • Improve the performance and usability of our website
  • Measure website traffic and visitor activity
  • Send marketing emails where you have agreed to receive them
  • Protect the security of our website and services
  • Meet our legal and regulatory obligations

  1. OUR LAWFUL BASES

Under UK data protection law, we must have a lawful reason for using personal information.

We rely on:

Contract, when information is needed to process and deliver an order or provide a service you have requested.

Legal obligation, when we must retain or use information to meet tax, accounting, fraud prevention or other legal requirements.

Legitimate interests, when it is reasonably necessary to operate, secure and improve our business and website, provided that these interests do not override your rights.

Consent, when you choose to receive marketing emails or allow non-essential cookies and analytics technologies.

You may withdraw your consent at any time.

  1. PAYMENTS

Payments are processed by Fena. Information required to authorise and process a payment may be shared directly with Fena.

Fena processes payment information under its own privacy policy and security procedures. Pure MT2 does not receive or store your complete bank or payment account details.

  1. ORDER DELIVERY

We share the information required to deliver your order with Royal Mail or another delivery provider used for your order.

This may include your name, delivery address, contact details and parcel information. Delivery providers use this information to deliver and track your order.

  1. CUSTOMER ACCOUNTS AND ORDERS

If you create an account, we store the information you provide so that you can view orders, manage addresses and use account features.

You are responsible for keeping your account password secure. Please contact us if you believe somebody has accessed your account without permission.

Order information is retained for customer service, accounting, fraud prevention and legal purposes. Financial and transactional records are normally retained for up to six years, or longer where legally required.

  1. CONTACT FORMS AND CUSTOMER SUPPORT

When you contact us, we collect the information entered into the form, including your name, email address, subject and message.

We use this information to respond to your enquiry and maintain an appropriate record of customer support communications.

Contact messages are retained only for as long as reasonably necessary for support, administration, dispute resolution and legal purposes.

  1. EMAIL MARKETING

If you choose to receive marketing emails, your name, email address and marketing preferences may be processed using SendGrid.

We use SendGrid to distribute and manage email communications. Marketing emails may contain technology that records delivery, opening and link activity, helping us understand the performance of our communications.

We only send marketing communications where we have an appropriate lawful basis to do so. You can unsubscribe at any time by selecting the unsubscribe link contained in a marketing email or contacting [email protected].

Unsubscribing from marketing will not prevent us from sending essential messages about an order, account or customer service enquiry.

  1. GOOGLE ANALYTICS

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information such as:

  • Pages visited
  • Time spent on the website
  • Approximate location
  • Browser and device type
  • Referral source
  • Website interactions

Google Analytics should only operate after you have accepted analytics cookies. You can reject analytics cookies through the cookie choices displayed on the website.

Information collected by Google is handled in accordance with Google’s own privacy policies.

  1. COOKIES

Cookies are small files stored on your device when you visit a website. They help websites operate, remember preferences and understand visitor activity.

We use the following categories of cookies:

Strictly necessary cookies

These cookies are required for essential website functions, including the shopping basket, checkout, account login, security and payment processing. They cannot normally be disabled through our website because the requested service would not function correctly without them.

Functional cookies

These cookies remember choices or settings that improve your experience.

Analytics cookies

These cookies help us understand how visitors use the website. Google Analytics cookies are included in this category. Analytics cookies should only be placed after you provide consent.

Marketing cookies

We do not currently use advertising pixels or behavioural advertising cookies. Some email communications may record email delivery, opening and link activity as explained in the Email Marketing section.

You can accept or reject non-essential cookies using the cookie controls provided on the website. You can also delete or block cookies through your browser settings, although doing so may affect certain website functions.

  1. WEBSITE HOSTING, SECURITY AND PERFORMANCE

We use appropriate technical and organisational measures to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.

  1. WHO WE SHARE INFORMATION WITH

We only share personal information where it is necessary to operate the website, fulfil orders, provide services or meet legal obligations.

Service providers may include:

  • Fena, for payment processing
  • Royal Mail or another delivery provider, for order delivery
  • SendGrid, for email communications
  • Google Analytics, for website analytics where consent has been provided
  • WordPress, WooCommerce and associated website service providers
  • Professional advisers, regulators or law enforcement where legally required

These organisations only receive the information needed to perform their relevant services.

We do not sell personal information.

  1. INTERNATIONAL DATA TRANSFERS

Some service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we rely on recognised safeguards such as adequacy regulations, approved contractual protections or another lawful transfer mechanism.

  1. HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as it is needed for the purpose for which it was collected.

Typical retention periods include:

  • Order and transaction records, normally up to six years for accounting and legal purposes
  • Account information, while the account remains active and for a reasonable period afterwards
  • Customer support messages, for as long as needed to manage the enquiry and related records
  • Marketing information, until you unsubscribe or your information is no longer required
  • Website security logs, for a limited period appropriate to security and fraud prevention
  • Analytics information, according to the retention settings configured within Google Analytics

Information may be retained for longer where required by law or where it is needed to establish, exercise or defend legal claims.

  1. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have the right to:

  • Request a copy of the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your information
  • Ask us to restrict how your information is used
  • Object to certain uses of your information
  • Request the transfer of information you provided
  • Withdraw consent at any time
  • Complain to the Information Commissioner’s Office

These rights are not absolute and may be limited where we have a legal requirement or other lawful reason to retain or process information.

To exercise your rights, contact [email protected]. We may need to request information to confirm your identity before completing a request.

  1. CHILDREN’S PRIVACY

Our website and products are not intended for children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information through the website, please contact us so that we can investigate and take appropriate action.

  1. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those websites.

We recommend reviewing the privacy policy of any external website you visit.

  1. CHANGES TO THIS POLICY

We may update this policy when our services, website technologies, providers or legal obligations change.

The latest version will always be published on this page, together with the date it was last updated.

  1. CONTACT US

For questions about this policy, your personal information or your data protection rights, contact:

Pure MT2
Email: [email protected]

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